India Hells Lager / Camden Town Brewery

Last week saw the launch of Camden Town Brewery's new IHL range, which involved 7 days of beer-related events at their pop-up space. I collaborated with the wonderful people at Studio Juice to illustrate the cans. Check them out below.

Camden Town Brewery described IHL as "the beer of the God's" so worship was a consistent theme throughout the drawings. I was inspired by the ethereal, biblical illustrations of Gustave Dore, using celestial imagery and religious iconography to convey this idea. I wanted to the illustration to feel gothic, while simultaneously being fun and playful.

A few photo's from the launch event